Saturday, March 29, 2014

Here's How Under Armour Is Winning Kids Over

Under Armour's (UA) latest clever marketing tactic is yet another example of how great the athletic apparel company's management team is. By aligning with high profile superhero movies and targeting America's youth, Under Armour is assuring its products will be bought by consumers for generations.

Click here to read more. Enjoy!

Philip



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