Thursday, February 6, 2014

Nike's Biggest Mistake Ever

If you follow my writing at all, you know my biggest and most lucrative investment is Under Armour (UA). The athletic apparel, footwear and accessories-provider has one of the best brands in all of retail, a loyal and rapidly expanding consumer base and a terrific management team to back it up!

However, only a few years ago the company was still very small in terms of market capitalization and its business not very diverse. This begs the question, why did industry titan Nike (NKE) not acquire Under Armour when it had the chance?

Click here to find out what I think! Enjoy!


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