Why should investors care? The reason is simple, American athletic apparel maker Under Armour (UA) is in perfect position to capitalize on Lululemon's latest PR crisis. Management at the Baltimore-based company has been aggressively targeting female athletes to grow its business even more in the coming years. The company plans to expand its female business by 150% in the next four years.
Click here to read why Under Armour will continue to win over female consumers and investors going forward!